Media Convergence

Jollibee Commercial: Vow       This commercial is very sad and heartbreaking for the viewers and audiences because the main character which is the Man who love in first sight to the beautiful Girl who entered in the Jollibee to eat, then the story happened. He put some effort to the girl and then the wedding happened. The viewers though the Girl marries the main character but honestly not. The Girl marries another Guy, because the main character and the girl are only best friends. Every scene is eye catching and the sound effects add to the emotion of the TV Ad, every camera angles is perfectly use to ensure that the viewers will feel the Ad. Specially in in the wedding scene the Slow motion, the Middle Close up, the whole close up shot. As a whole the commercial is very successful to catch the viewer’s attention.